Wilder Side of the Ram 1500 REV Electric Pickup Could Still Make It to Market
Ram showed us a wild concept for its first fullsize electric pickup truck. The Ram 1500 Revolution had edgy styling, a cool track system that ran the length of the truck, a powered midgate and removable third-row jump seats, no B pillars, and cool compartments built into the ends of the doors. But when we got our first look at the actual 2025 Ram 1500 REV, the version that will go into production, most of the cool bits were gone and it looked a lot more like a conventional Ram, to the disappointment of many.
A lot of truck buyers veer more to the conservative side when it comes to their trucks and there were enough of these customers that the first model year of the 2025 Ram REV sold out in three days. MotorTrend asked Stellantis CEO Carlos Tavares about the makeover that toned down the design and stripped out some of the coolest features—like the track system, jump seats, and giant Ramboxes.
Patience grasshopper. The beauty of a concept is to show a direction and feed the imagination, Tavares said. The team has made a list of all the “functionalities and all the innovations of the Ram 1500 concept” to download them over the lifecycle of the truck. Some aspects of the concept will be in the production truck, some will be added as part of future refreshes, some won’t come until the next generation of the REV. It falls to Ram brand CEO Mike Koval Jr. to look at what can be done now and what can be done in the future.
“You can be sure that this concept car is going to inspire many of the Ram truck offerings in the next few years,” Tavares says, more than just the 1500 fullsize pickup. Ram is also working on a midsize pickup that could bear some of the concept’s cues.
Will Dodge Tone Down the Electric Charger?
We also asked Tavares if the makeover of the Ram is an ominous sign of what to expect when the Dodge Charger Daytona SRT concept goes into production as an electric muscle car. We ask because we love the look and don’t want to see it tamped down. Any changes will be far less drastic, and the toning down will be slight, Tavares assures. “It will be very similar to the production car.”
Ram’s Range Extender
Tavares also offered a bit more clarity on the “range-extended paradigm breaker,” which many have mistakenly perceived to be a way to extend the range of the battery-electric REV. But it is a way to electrify a conventional Ram 1500, with an internal combustion engine, because while there may be customers on the coasts who want a full EV, there are many customers in the rest of the country seeking a balance between their environmental concerns and lifestyle needs.
They like the idea of zero emissions, even for a short distance, but are concerned about range and towing capability. “We recognize that the U.S. market is not homogeneous with big differences between coastal areas and inland,” Tavares says. “We are going to do both.” The extender is a means to charge the battery for use when the truck is in electric power mode. It is designed to charge the battery with the gas engine revving at a constant speed, he says.
“We want to protect the range and at the same time make sure that you have a significant improvement in terms of zero emissions,” says the CEO. “We are bringing solutions for two different kinds of customer segments.”
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