Volvo Teases All-New Compact Electric SUV for Gen-Zers
Volvo concluded the global premiere of the 2024 Volvo EX90, a seven-passenger, three-row all-electric flagship SUV for the Swedish brand, with a little exciting tease of what other future vehicles are still to come. At the end of the presentation in Stockholm, Sweden, Volvo Cars CEO Jim Rowan promised a little treat in a concluding video which featured a silhouette of the EX90 with another, all-new smaller vehicle in shadow.
While we expect a two-row version of the EX90 in the future, the second new vehicle teased at the end of the Volvo presentation is a lot smaller than the EX90. In fact, it’s even smaller than what you might expect Volvo to do next with an XC60-sized EV. No, instead the vehicle pictured is smaller than the current Volvo XC40, says Anders Gustafsson, president and CEO of Volvo USA and head of Volvo Cars Americas.
When MotorTrend asked if it is a crossover like the XC40 or smaller hatchback like the old C30, he would not clarify, saying only that “it is a beautiful car.” The new small EV will be built in China, he also confirms to MotorTrend, and it will be revealed next year.
Currently, Volvo does not appeal enough to the Gen Z customer base, Rowan says. It is a demographic that needs a small, affordable electric SUV they can buy online, with sustainable materials, that will appeal to them and then later they will trade up to larger Volvos. It’s unclear how this new EV would compare to the current C40 Recharge hatchback SUV.
Volvo has promised to reveal a new electric vehicle every year, committing to becoming an all-electric brand by early 2030. We expect more future all-electric SUVs, at least one sedan, and likely some (lifted) wagons. In the meantime, Volvo’s new sister company, Polestar, is also rolling out its newest lineup offerings, the latest of which is the all-new, all-electric Polestar 3 EV SUV, which competes more in the XC60’s segment.
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