The 2024 Alfa Romeo Tonale Is So Hot the Giulia and Stelvio Will Get Its Looks
We have known for a while that the Alfa Romeo brand will grow from its two models today to a lineup of five global electric vehicles in 2028. The new 2024 Alfa Romeo Tonale will be the last Alfa to still have an internal-combustion engine. But after meeting with senior vice president and head of Alfa Romeo Brand North America Larry Dominique, MotorTrend has learned more details about what is in the pipeline.
For starters, the 2024 Alfa Romeo Tonale, a compact crossover, will start reaching U.S. showrooms at the end of May. The Tonale is offered as a mild hybrid, plug-in hybrid, or with a diesel in Europe. In Canada and Mexico, you can get the PHEV or the turbocharged 2.0-liter gas engine. But in the U.S., the PHEV (a 1.3-liter turbocharged four-cylinder engine and rear-mounted electric motor for a combined 285 hp and 305 lb-ft of torque) is the only option in an attempt to simplify things and set the Tonale up as a premium vehicle with an advanced powertrain for additional performance, at least 30 miles of electric range, and a lot of standard features, even on entry trim levels. While the performance figures for the U.S.-spec Tonale have improved since the crossover was first revealed, it does not have the powertrain for a Quadrifoglio variant at launch, the brand chief says.
Tonale Lighting Coming for 2024 Alfa Romeo Giulia and Stelvio
And if you like the headlights and taillights on the Tonale, you will be pleased to learn that the 2024 Giulia and Stelvio are adopting them, as well, Dominique tells us. Alfa started taking reservations in the U.S. for the 2024 Tonale last week and based on the early response, Dominique is worried the automaker will not be able to ship enough to meet anticipated demand, even though the Pomigliano plant is adding a second shift. The Italian plant makes other vehicles as well, including the 2023 Dodge Hornet mechanical twin, and there are also fears that supply chain issues affecting the plug-in hybrid could be a limiting factor.
Future EV Lineup for Alfa Romeo
The first pure battery-electric Alfa Romeo is still on track to launch in 2025 and will be quickly followed by a second BEV in 2026. The first two are expected to be electric versions of the Alfa Romeo Giulia, which dates back to the 2016 model year and will be replaced by an electric flagship sedan, and the slightly newer Alfa Romeo Stelvio, which debuted as a 2017 model. Both will use the STLA Large platform that is available to all 14 of the Stellantis brands. We might get more details on the first EV at the end of the year, Dominique says.
After that, Alfa will be adding new nameplates to fill out its roster. In addition to those D-segment vehicles, the portfolio will include two C-segment models, likely an electric Tonale and a second more car-like vehicle that could be a hatch. There is also a desire for an electric sports car to be a halo for the brand, potentially a 6C sports car to fill the space vacated with the discontinuation of the Alfa Romeo 4C.
E-Segment Electric Vehicle Aimed at U.S. Market
And there will be a larger E-segment vehicle in 2027 that is targeted at the North American market. Dominique will not say if it will be an SUV but suggested if it takes that body shape, two-row is more likely than three rows of seats.
With vehicles in these three segments, Alfa will cover 85 percent of the U.S. premium market, more than enough for a brand that only garners about 1 percent market share in the U.S., although the Tonale is expected to net higher volumes and is targeting 60 percent female buyers—a key shift for a brand that is 70 percent male currently.
Returning Alfa Romeo to Premium Status
Under new dedicated leadership, Alfa is working to overcome a lack of love in the past and vehicles that sold at mainstream prices. Alfa is a premium brand, Dominique says, and will be priced and serviced as such. Efforts to enhance the dealer experience are paying off with Alfa’s rise from last place a few years ago to top the premium segment in the 2022 J.D. Power U.S. Sales Satisfaction survey. The brand’s 134 U.S. dealers will use the Tonale as a preparatory step to a future of selling only EVs.
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