Tesla Launches New Ultra Red Paint Color For Model S And Model X
Tesla has introduced a new Ultra Red paint color for the Model S and Model X cars, which are produced at its Fremont factory.
It’s the first new color option for the flagship models in several years, which replaces the previous Multi-Coat Red that is still used on the Model 3 and the Model Y.
The Ultra Red paint color option costs $3,000 ($4,000 CAD in Canada), so $500 more than in the case of the Multi-Coat Red.
Tesla Model S/Model X paint colors (Fremont):
- Pearl White Multi-Coat: standard
- Solid Black: $1,500 option
- Midnight Silver Metallic: $1,500 option
- Deep Blue Metallic: $1,500 option
- (NEW) Ultra Red: $3,000 option
2023 Tesla Model S (Ultra Red color)
2023 Tesla Model X (Ultra Red color)
The new Ultra red paint color appears to be more complex and compelling compared to the previous Multi-Coat Red – and obviously darker.
Tesla has been criticized for a relatively simple paint color offering, which prompted the company to introduce new options. It started with the Midnight Cherry Red and Quicksilver premium paint colors in Europe (Tesla Model Y produced at the Giga Berlin plant, which was the first was equipped with a new paint shop).
We guess that depending on the feedback and paint shop output, we might see the Ultra Red option also for the Model 3/Model Y in the US, as well as some new colors in the not-too-distant future.
Here are a few more images of the Tesla Model S Ultra Red, available on the company’s website:
According to a video posted by the Met God in Wilderness channel, the new Teslas with Ultra Red paint are already in production and some were seen on the factory’s parking lot.
https://www.youtube.com/embed/5984Kf-jOK4?start=284
Tesla’s enthusiast Sawyer Merritt prepared an interesting comparison of the Ultra Red and Midnight Cherry Red color, as well as Ultra Red versus Multi-Coat Red:
For reference, here is the Quicksilver & Midnight Cherry Red – Made at Giga Berlin:
https://www.youtube.com/embed/OOTECH2ZjDI
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