Silvercar to End Airport Operations, Focus on Audi Dealerships
The strategy shift places more focus on local rental markets.
Photo via Audi.
Silvercar by Audi plans to close all of its airport locations in December, the company confirmed.
In September, Silvercar announced that it would be expanding to Audi dealerships throughout the United States. The strategy shift places more focus on local rental markets.
"Now, the company is fully committing to that strategy and has announced that all airport locations will close by December 6 in favor of an aggressive plan to rapidly scale its operations at Audi dealerships," Silvercar spokesperson Forrest Bloede said in a statement. "Customers with existing airport reservations have been notified and offered the option to cancel or fulfill their reservation at in-town locations where available, in addition to a $50 voucher for a future in-town rental."
By the end of the year, Silvercar plans to have launched operations in over 25 markets at Audi dealerships.
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