Proton to make high-tech cars, electric vehicles and expand exports with AHTV Tg Malim plans – CEO Dr Li –

Proton CEO Dr Li Chunrong has revealed that the automaker will be developing high-tech cars and new energy vehicles soon, following the launch of the Automotive Hi-Tech Valley (AHTV) at Tanjung Malim.

New energy vehicles (NEVs) is an umbrella term for electrified vehicles, namely plug-in hybrid, full electric and fuel cell vehicles. That’s right, Proton will be developing its own NEVs soon, and at the same time has plans to further expand its export presence.

To recap, the AHTV is a “high impact major project” that puts focus on new technologies and systems in the automotive industry. This centres around electrification, artificial intelligence, autonomous tech and advanced connectivity. DRB-Hicom’s vision is for this area to be an automotive industry hub for the ASEAN region.

“This is to ensure that Malaysia’s automotive industry continues to be on par, if not more advanced, than in neighbouring countries. With the right systems, infrastructure and stakeholder support in place, AHTV will be well positioned to attract investments from industry players in the region, spurring the growth and capability of the local automotive industry,” it said in a statement.

The AHTV initiative is expected to create around 370,000 new job opportunities.

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