Lynk & Co launches in Europe with subscription ownership model
New Lynk & Co car sharing brand launches in Europe, with prices set at 500 euros per month
New Geely brand Lynk & Co has arrived in Europe after a successful launch in China in 2018.
The Volvo sister brand’s models will be sold on a month-to-month subscription basis, and the company claims it will charge owners a maximum of €500 (£456) per month for an all-encompassing service.
- New Lynk & Co 01 review
Prospective subscribers can reduce their monthly fee by sharing the car with other Lynk & Co members. Becoming a member is free, but vehicle owners are able to set their own prices for how much it will cost others to use it.
Insurance, breakdown recovery and tax is all included in the monthly cost – all owners have to pay for is fuel. Vehicles will be serviced at Volvo dealerships and networks.
While the company has already launched a number of vehicles in China, the only model that will be available from launch in Europe is the Lynk & Co 01 – a plug-in hybrid crossover based on the same CMA architecture as the Volvo XC40.
Its powertrain comprises a 1.5-litre three-cylinder engine, a lithium-ion battery and electric motor, combining to produce 257bhp. Up to 40 miles is possible on fully electric power, the brand claims.
Customers will also have the option to purchase their car outright, although pricing has yet to be confirmed.
There will be no physical Lynk & Co dealers, so buyers will order their vehicle online. Cars come with a set specification, and the only option buyers are given is the colour – black or blue – so vehicles will always be in stock ready for delivery.
Alain Visser, Lynk & Co CEO, said: “We could be the only car brand that if you sign up on a Monday, you could have your car delivered by Wednesday.
“Simplicity is so key for our brand – we want to make everything brutally simple. We have two colours – black or blue. Everything else is standard,” Visser added. “Sharing needs to be brutally easy – as easy as sharing a pizza.”
Now read our first drive review of the Lynk & Co 01…
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