Hyundai Teases More 2022 Santa Cruz With New Video

Ahead of its debut April 15, the Hyundai Santa Cruz “Sport Adventure Vehicle” now has a teaser video to go along with earlier images shared by the South Korean automaker. The video features members of Hyundai’s California-based design team sharing their philosophy when designing the Santa Cruz as well as sketches of the soon-to-be-revealed not-a-pickup-truck.

Related: 2022 Hyundai Santa Cruz Pickup (Finally) Heading for April 15 Reveal

“We started designing the Santa Cruz with the premise that this is not a traditional truck,” Brad Arnold, design manager for Hyundai Design North America, said in the brief clip. “It’s meant to thrive in dense urban environments and the open outdoors.” 

Check out the full teaser video:

We’re still short on details ahead of its actual debut, but Hyundai says the Santa Cruz will have both open and enclosed storage and “powerful and efficient powertrain options.” The new video clip also doesn’t help resolve whether the Santa Cruz will be closer in size to either the mid-size Santa Fe or compact Tucson SUVs already in Hyundai’s lineup, or somewhere in between the two.

What is clear is that Hyundai is very insistent on not calling the Santa Cruz a pickup truck. How that insistence affects the capabilities of the Santa Cruz and what vehicles — if any — it will compete against remains to be seen.

We’ll know more when the Santa Cruz makes its long-awaited debut, so stay tuned for our coverage. You can also watch the reveal live Thursday at 12:00 p.m. EST on

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