Genesis Has Reportedly Halted Its Hydrogen Fuel Cell Project

Hyundai is a world leader in hydrogen fuel-cell electric vehicles and is one of the few manufacturers that has actually put an FCV into production (several, in fact). Just a few months ago, the company’s luxury arm, Genesis, announced that it was going to pursue the parent company’s dual electrification plan, split between BEVs and FCVs, and its first fuel cell model was expected to debut in 2025.

However, reports from South Korea indicate that Genesis has actually now put the plan on hold, pointing to technological and marketability limitations. This local newspaper, Chosun, says it has insider information and points to the reason behind this radical decision. It apparently has to do with Hyundai testing its third-generation hydrogen fuel cell technology only to discover it doesn’t deliver the results they were hoping for.

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