Ford Takes in 100,000 Reservations for 2022 Maverick
The 2022 Ford Maverick, along with the 2022 Hyundai Santa Cruz, form the nucleus of a class of compact trucks that combine desirable carlike handling characteristics with the usefulness of an open pickup truck bed. Folks have long cried for the return of the affordable, economical compact mini truck of yesteryear (like the Ford Rangers and Chevrolet S-10s of the ’90s), and the Maverick is as close to this as we’re going to get. Measuring just under 200 inches long overall, the Maverick is slightly smaller than the longest old compact Ranger (that held its own in the market until 2011) and a lot shorter than the newer midsize one.
It may—or may not—be that the diehard fans (who reminisce about the “real” mini trucks that have roamed the streets for 30 years) are making reservations for the Maverick. But somebody is—in abundance. According to a Bloomberg report, over 100,000 reservations have been made on the new hybrid pickup. To be fair, reservations are nonbinding and don’t require a monetary deposit, meaning reservations do not equate to actual sales. (The going refundable rate to reserve new trucks like the EV Hummer and even the Cybertruck is $100. ) This is still a giant number of commitments for a truck that reservation-makers presumably haven’t seen, driven, or experienced firsthand. It’s supposed to go on sale this fall, but recently Ford hasn’t had good luck with meeting production goals.
Reservations indicate that the Maverick, perhaps more targeted at price-conscious ex-sedan import buyers than “true” truck guys ‘n gals, is going to be popular in Los Angeles, California, where adventure and congestion go hand-in-hand. After Los Angeles, reservations are coming from the following areas: Orlando, Florida; San Francisco, California; and Houston, Texas. From commuting to hauling household goods and adventure gear, the Maverick may be a good sedan alternative for those dabbling in the truck market. Or, it could be a good “second car” for those own already own larger trucks.
The Ford Maverick may be a jack of all trades and a master of none, as the saying goes. But at just over $20,000, returning a potential 40 mpg, and an open bed for stuff, jacks beats master. A lot of people apparently agree.
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