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Ford Mustang Mach-E Sales Moving Online Because EV Buyers Are Internet Savvy
Apparently, Ford’s research suggests that people looking to purchase an electric car are 6 times more likely to have buy online.
Even though Ford is an established automaker with a vast traditional dealer network around the world, it’s still embracing change when it comes to the way it sells its cars. This is the case for the Mustang Mach-E electric crossover which will get its own bespoke order dashboard so that it can be purchased online, because apparently that’s where EV buyers acquire most of their cars.
According to a post on Mach-E Club, which points to an article on EVBite, Ford hosted an internal presentation for its employees which said that EV buyers are six times more likely to have purchased their car online. These EV buyers are also described as tech savvy and more used to shopping online, so buying cars on the web makes more sense to them.