Enterprise Expands into South Africa

Woodford Group, a family-owned company, began in 1991 with a mission of providing dependable and affordable car rental to everyday South Africans. The company will serve the Enterprise Holdings brands at key locations across the country. 

Photo: Enterprise Holdings

Enterprise Holdings announced in a statement the addition of new franchise locations featuring car rental options from Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car through the Woodford Group in South Africa. This marks the first time Enterprise Holdings brands will be available in South Africa.

The Woodford Group offers logistic solutions, an online vehicle auction platform, and Woodford Car Hire, an independent car rental company in South Africa.

“At Enterprise, we aim to partner with local providers that have a strong reputation for customer service excellence,” said Enterprise Holdings assistant vice president of Global Franchising — EMEA, Jon Flansburg in the statement. “Our new partner in South Africa has always put an emphasis on bringing a personal touch to its service, and its investment in technology and wide selection of vehicles will ensure the best possible experience for our customers.”

Woodford Group will serve the Enterprise Holdings brands at key locations in South Africa including Cape Town International Airport, OR Tambo International Airport in Johannesburg, King Shaka International Airport in Durban, and four inner-city branches across the country.

“The Woodford Group has been considered a trailblazer in the local car rental business, so we’re proud to align ourselves with a global pioneer like Enterprise, who we know share common goals and values that will take us into a new era,” added Group CEO, Mohamed Owais Suleman.

Enterprise expanded to Africa for the first time in 2019 with operations in Egypt and announced plans for expansion into Morocco earlier this year.

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