Dodge Celebrates St. Patrick's Day By Offering A Gold Rush Charger
A pot of automotive gold.
St. Patrick’s day can mean vastly different things to people around the world; while some see it as a celebration of the life of St. Patrick, others wear green and have a few too many pints of Guinness. Dodge sees it as an opportunity to bring the Gold Rush paint option to its Charger models.
While the paint scheme was originally introduced on the 2020 Dodge Challenger for its 50th anniversary, it’s coming back for St. Patty’s day. The pot o’ gold paint is now available on the Charger R/T, Scat Pack, Scat Pack Widebody, SRT Hellcat, and SRT Hellcat Redeye Models – each must be equipped with the Satin Black hand-painted hood, roof, and decklid.
For those who want to stick with the Challenger, don’t panic, because the same paint scheme continues to be an option on 2021 Challenger T/A, T/A 392, SRT Hellcat, and SRT Hellcat Redeye vehicles. Aside from the St. Paddy’s promotion, Gold Rush joins the Dodge palette of heritage-inspired paint colors, which includes Frostbite, Hellraisin, Sinamon Stick, TorRed, F8 Green, and Go Mango.
“The customer response to the Dodge Challenger Gold Rush exceeded our expectations,” said Tim Kuniskis, Dodge Brand Chief Executive Officer. “We’re sticking to that successful Dodge formula of proliferating our most popular options across the lineup and giving Charger customers, who want the Gold Rush color, the option to have it on their four-door muscle car.”
Along with the paint scheme, the Dodge Charger enjoyed record sales in 2020 – having its best Scat Pack year ever and leading its segment for the eighth year in a row. For prospective buyers who want to join the Gold Rush in 2021, dealers can begin ordering vehicles this spring.
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