Report: The Arteon R and Wagon Will Not Be Sold in the USA
When we last checked on the situation, VW brass hadn’t yet decided whether the upcoming Arteon wagon would find a home here. A bigger issue among top executives was the basic Arteon liftback’s barely-there presence on U.S. roads (an issue expected to be rectified, to some degree, by a bump in advertising).
Now, Car and Driver reports that the Arteon wagon will bypass the U.S. on its way to customers in Europe and China. Don’t expect the U.S. Geological Survey to record tremors caused by jaws hitting the floor.
The automaker will also call the model a “shooting brake” in these overseas markets — a move that further bastardizes automotive terminology in the name of marketing. A shooting brake typically has two doors, but coupes typically sport fewer than four, so everything’s out the window these days.
Not only will Americans not receive the Arteon wagon, they won’t have the Arteon R to mull over, either. The high-performance variant, said to don a hotter 2.0-liter turbo with about 330 horsepower, is apparently something only foreign buyers will be able to enjoy.
At least there are some improvements on the way for the model’s 2021 refresh.
It’s lean times in the industry, with cost-cutting and slashed build configurations being the norm even before the coronavirus pandemic took a big bite out of future profits. Few should be surprised by these developments.
a version of this article first appeared on TTAC
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