Alpine reveals A110 San Remo 73

Limited-run A110 marks 50th anniversary of the marque's victory at the famous rally

By Cam Tait / Thursday, 16 March 2023 / Loading comments

We all knew that Alpine was never going to be able to enter the A110 in the WRC’s top category – that’s reserved for hatchbacks and loosely-defined SUVs – but we at least hoped it’d release some retro-inspired limited editions that hark back to its rallying days. It did just that with last year’s Tour de Corse 75, which it has followed up with the new San Remo 73.

If the name wasn’t enough of a giveaway, the San Remo 73 commemorates the 50th anniversary of the French marque’s victory at the 1973 Sanremo rally. As such, it’s finished in the same striking shade of Original Caddy Blue as the rally winner, contrasted with black roof arches. The centre section of the roof is made of carbon fibre that’s been dyed red, a subtle nod to the bright red roof on the period rally car. Topping it all off is a white and black sticker set for the bonnet, doors and rear bumper that call back to the achingly cool Alpine liveries worn in the 1970s.

The rally touches are a tad more subtle on the inside. The single-piece Sabelt bucket seats are embroidered with ‘World Champion 73’ and come with six-point harnesses for the full rally effect. You also get ‘sports pedals’, an aluminium kick plate for the passenger and a continuation of the white and black striping on the door inserts. Standard equipment gets a healthy bump, too, notably Alpine’s high performance brake kit with 320mm discs and an active sports exhaust. So while it’s no more powerful than a standard A110, it should certainly feel a touch racier.

It needs to be with a price tag of €89,000. UK pricing hasn’t been revealed yet, but you won’t have to wait long to find out with orders opening at 8am on 17th March. Alpine’s limiting production to just 200 examples worldwide, so you’d better have your finger on the buzzer tomorrow morning.

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